Mobile services provider Smart Communications, Inc. has made a splash as it unveiled its new campaign featuring South Korean superstar Hyun Bin, who has endeared many Filipinos with his hit K-dramas and movies.
This is the first time a local telecoms company has tapped a South Korean superstar to be the face of its brand, and is a bold statement for Smart as it asserts its commitment to bring amazing experiences to Filipinos through digital technology.
Hyun Bin Phenomenon
‘Simple. Smart Ako.’
“We are embracing our role as a digital lifestyle enabler that keeps innovating to make the life our customers simpler. Now that the world becomes more and more complicated, we believe that what matters most in life are the simplest things,” Panlilio adds.